Loop earplugs

Why We Feature Loop: Redefining Everyday Hearing Protection

At Never Grey, we pride ourselves on carefully curating every brand we feature. Our mission is to showcase only the very best brands that not only create exceptional products but also add genuine value to everyday life. One such brand is Loop Earplugs, a company that has truly transformed the way many of us experience sound.

I can say this with confidence because I’ve personally used Loop earplugs for years. They’ve become a staple in my bag, always ready to help me navigate life’s noisiest moments. Whether I’m waiting in a bustling airport, navigating a busy train station, attending a wedding, or standing in the crowd at a live gig, my Loop earplugs are my go-to. They don’t block out the world entirely—they simply take the edge off. Instead of overwhelming noise, I hear a softer, more manageable version of my environment. This means I can hold conversations in crowded rooms, enjoy concerts without feeling unwell, and move through chaotic spaces without that draining sensory overload.

But the beauty of Loop lies in its versatility. Their earplugs are not just for music lovers or commuters. I know new parents who’ve relied on them to soften the sharpness of a baby’s cry while still hearing clearly when their little one needs attention. Others use them for a good night’s sleep, especially when sharing a room with a snorer. For some, they’re a tool for managing sensory sensitivity in environments that might otherwise feel unmanageable. Loop isn’t just a product—it’s a solution that adapts to many different lifestyles.

Founded in Belgium in 2016 by Dimitri O and Maarten Bodewes, Loop was born out of personal necessity. Both founders have experienced tinnitus, a condition that makes noise management particularly important, and they struggled to find earplugs that offered comfort, functionality, and style in one package. Their mission was simple: to redefine what earplugs could be. And they succeeded.

Since their launch, Loop has grown rapidly, now selling over 4 million units worldwide. Their community of users is highly engaged, sharing stories of how Loop helps them in everything from work to travel to nightlife. With ten different product variations available in a range of colours, Loop has created a collection that’s as stylish as it is practical.
Each design is tailored to a different need. There’s Quiet for deep focus, Dream for restful sleep, Engage for conversations, Experience for live events, Switch for flexibility, and even a kids’ version for younger users. Loop also provides guidance to help people choose the best option for their lifestyle, making hearing protection accessible and approachable for everyone.

At Never Grey, we feature Loop because they align with our values: quality, practicality, and a genuine care for well-being. They’ve changed the way I, and so many othersexperience the world, and we couldn’t be prouder to recommend them.

Curious to learn more? You can read our full story about why we love Loop on our blog: Loop Earplugs.