Tilt Beauty

Why We Are Including Tilt Beauty

When I lost the use of my left arm, something as simple as putting on makeup suddenly became an uphill battle. The brushes I had once flicked across my cheeks with ease became awkward to hold. Mascara wands slipped from my grip. Lipsticks rolled away before I could even uncap them. Yet, despite the frustration, I didn’t want to stop wearing makeup. Beauty has always been more than a routine for me—it’s a ritual, a comfort, a way to express myself even on the hardest days. That’s why I was so moved when I discovered Tilt Beauty, and why I’m thrilled to feature them here on Never GreyTilt Beauty was founded by Aerin, who grew up living with psoriatic arthritis. For her, makeup wasn’t always fun or freeing. While her friends played with palettes and lip glosses without a second thought, Aerin was left struggling with beauty products that weren’t designed with accessibility in mind.

She describes it perfectly:

“Growing up with psoriatic arthritis, I struggled with beauty products that felt impossible to use while my friends enjoyed them effortlessly—that frustration sparked the idea for Tilt. How could I create something accessible and covetable?”

The answer was to design beauty products differently. Tilt was born out of the belief that everyone deserves the joy of makeup—without pain, without struggle, and without sacrificing performance.

Accessibility is at the core of Tilt Beauty. Their products combine ergonomic, patented, refillable packaging with high-performance clean formulas. Everything is made to be gentle on even the most sensitive skin while being easier to use for people with limited mobility or chronic pain.

Some of their thoughtful design features include:

• Ergonomic handles and grips that sit comfortably in the hand.
• Non-slip vessels so products don’t slide away mid-application.
• Tear-away tabs and Braille labeling, making packaging inclusive for a wider range of needs.
• Calming, clean ingredients for extra-extra-sensitive skin.

Tilt isn’t just “beauty with accessibility.” It’s a brand that proves accessibility can coexist with luxury, style, and performance.Right now, Tilt’s collection is small but mighty.

• The Grip Stick Lip Treatment – A beautifully designed lip treatment that doubles as a tinted balm. Available in multiple shades, it delivers hydration and color while being packaged in an ergonomic tube that’s easy to hold and refill. The Grip Stick retails for $26, with refills starting at $16.
• Lashscape Mascara – Their innovative mascara designed with a curved handle and non-slip grip. It allows for precise application, even if you struggle with dexterity or hand strength.

Both products prove that inclusive design doesn’t mean compromise—it means improvement.
Tilt isn’t just making waves—they’re winning awards.

• The Grip Stick was named Best Tinted Lip Balm in the 2025 Women’s Health Beauty Awards.
• The Lashscape Mascara was crowned Best Accessible Mascara in ELLE Magazine’s 2025 Future of Beauty Awards.

These recognitions aren’t given lightly. ELLE editors test hundreds of products every year, looking for true disruptors—items that bring breakthrough formulas, unprecedented inclusivity, and real results. Lashscape was highlighted as the “first-of-its-kind Best Accessible Mascara.”
One editor explained:

“The wand fit perfectly in our tester’s hand, and the curved handle and non-slip vessel was easily grippable, giving her a lot of control when applying. The formula didn’t irritate her sensitive eyes and left her lashes looking long and voluminous.”

On top of the awards, Tilt Beauty is also the first beauty brand to receive The Arthritis Foundation’s Ease of Use® certification. This recognition means their packaging has been independently tested and proven easier to use for people living with arthritis and chronic pain.For those of us navigating disability, chronic pain, or even temporary mobility issues, beauty can feel like something that slips out of reach. Yet, makeup is about so much more than appearance—it’s about joy, creativity, and confidence. Tilt Beauty restores that experience by making products that are not only functional but also fun and beautiful to use.
When I hold one of Tilt’s products, I don’t feel like I’m holding something “special needs.” I feel like I’m holding something chic, innovative, and thoughtful. That’s the magic.

Tilt Beauty proves that accessibility doesn’t have to sit on the sidelines of luxury. With sleek design, award-winning formulas, and a mission rooted in empathy, Aerin has created more than a brand—she’s created a movement in beauty.

If you’ve ever felt frustrated by products that didn’t work for your body, Tilt is worth exploring. Because everyone deserves to feel the joy of beauty, no matter what.