Dewey Clothing

Why Do We Include DEWEY?

When people ask why we champion DEWEY, the answer is both simple and profound: this is not just a clothing brand, but a movement that is reshaping the future of fashion for an overlooked demographic. At its heart is Chamiah, a dynamic founder and force of nature who saw a gap in the market that few others even acknowledged, and she dared to fill it with creativity, innovation, and purpose.

Globally, there are more than 2.5 billion people who measure under five feet tall, yet the mainstream fashion industry has consistently overlooked them. For decades, these individuals have faced a limited choice of clothing options that either do not fit properly, require constant alterations, or simply fail to reflect their style and identity. In contrast, DEWEY has stepped in to give this community exactly what it deserves: stylish, sustainable, off-the-rack fashion that actually fits. The results speak for themselves. While online fashion retailers typically see return rates of more than 30%, DEWEY has an impressively low return rate of just 2.7%. This figure is not merely a statistic; it reflects the brand’s understanding of its customers’ needs and its ability to deliver clothing that works for them the first time.

DEWEY’s impact is also measured in recognition and partnerships. Chamiah and her team have been celebrated with dozens of awards and have built relationships with high-profile ambassadors such as Ellie Simmonds and Jowita Przystał. These ambassadors share the belief that clothes should fit straight off the rack, without compromise, and that personal style should be celebrated for all body types, not limited by outdated industry standards.

At its core, DEWEY is a revolution. It is rewriting the rules of fashion for adults under five feet tall, offering designs that are not only functional but also empowering. Every piece is created with one goal in mind: achieving the perfect fit for shorter frames, removing the frustration of shopping experiences that end in disappointment, and eliminating the unnecessary costs of constant alterations.

The story of DEWEY is deeply tied to the vision of its founder. Chamiah’s inspiration began while working with the National Citizen Service (NCS) Youth Programme. It was there that she met a participant who highlighted the struggles faced by people of shorter stature when it came to clothing. This encounter planted a seed, and from that moment, she was determined to create solutions for a community that had been excluded for far too long.

By the age of just 23, while studying for an Enterprise Diploma at the University of the Arts London and holding down full-time employment, Chamiah brought her vision to life. She launched DEWEY’s first collection, which sold out quickly and garnered significant media attention. Practically overnight, DEWEY became recognized as the UK’s leading brand dedicated to short stature fashion, clothing for people with dwarfism, and adaptive apparel.

Yet DEWEY’s value lies not only in the clothes themselves, but also in the way they are created. The brand is built on principles of sustainability, ethics, and circular fashion. Rather than mass-producing disposable clothing, DEWEY focuses on short runs of capsule collections. This approach reduces waste and allows each piece to be made with care and precision. Furthermore, DEWEY collaborates with ethical manufacturers and works with circular fashion platforms, ensuring fair pay and fair treatment for every individual involved in the production process.

Sustainability is woven into every element of DEWEY’s operations. Their products are designed with longevity in mind—classic, timeless styles that will last beyond fast-changing trends. Materials are thoughtfully chosen, prioritizing recycled or regenerated fibers wherever possible. Packaging is recyclable and often biodegradable, reflecting the brand’s commitment to reducing its environmental footprint. In this way, DEWEY is not only solving a fashion problem for a neglected demographic, but also setting an example of what responsible fashion can look like in the 21st century.

The product range itself is versatile, stylish, and practical. Customers can find shorts, jogging bottoms, sweatshirts, and hoodies designed specifically for proportions under five feet. These are not generic clothes simply scaled down from standard sizes, but carefully tailored designs that account for proportions, comfort, and fit in ways mainstream brands do not consider. Each item reflects Chamiah’s philosophy that fashion should empower rather than exclude, and that clothing should work with the body rather than against it.

The success of DEWEY demonstrates what happens when an industry outsider listens to an ignored community and responds with creativity and authenticity. Chamiah is not only a designer but also an advocate for inclusion and a pioneer of sustainable fashion. She represents the next generation of entrepreneurs who are unafraid to challenge norms, disrupt industries, and build businesses that make the world better for those who are so often left behind.

Ultimately, we include DEWEY because it represents innovation, impact, and inclusivity in action. It is a reminder that fashion has the power to shape identity and confidence, and that everyone deserves clothing that reflects who they are. In a world where so many voices are still unheard, DEWEY listens, responds, and delivers. By focusing on fit, sustainability, and fairness, Chamiah and her team are setting a new gold standard in the fashion industry.

So, why do we include DEWEY? Because this brand is more than clothing—it is a statement, a solution, and a celebration of individuality. It exists to serve millions of people who have been overlooked and to prove that fashion can and should be for everybody. With its visionary founder, its commitment to sustainability, and its groundbreaking designs, DEWEY is leading a movement that is long overdue, and its journey is only just beginning.