By Storm

Why we feature By Storm at Never Grey

This Australian accessible make-up brand began with an injury. When Founder Storm faced was no longer able to use her dominant hand the simple, daily action of holding a mascara wand became a challenge. Frustrated by the lack of accessible options she decided to take matters into her own hands and sought a solution. By reaching out to her community of disabled friends, carers, and support workers, Storm found that she was not alone in her experience and By Storm was born.  

Their grip products come in two forms, a flat paddle and a round ball shape. Made from medical grade silicon they can be attached to most high street products to allow your hand to move differently and still enjoy your favourite products. These tools make it easier to apply make up with a soft touch and a comfortable grip, Margie and Betty offer that easy to hold option and they can be easily cleaned by rinsing with warm soapy water or wipe down with disinfectant.

Betty is a rounded ball grip with a ripple texture that supports shaky hands or grip fatigue and Margie is a flat paddle grip designed for open-hand use or limited finger mobility.

Both can be fitted to pencils, tubes, sticks, and brushes so and work with most mascaras, concealers, lip gloss and lipsticks, brow products and nail polishes. By handling these make up items with more dexterity and control there is less mess and you are less likely to  drop and damage the product. 

With worldwide shipping By Storm's make up tools are available to all because beauty should be effortless and fun without the beige medical vibes or unnecessary compromises and By Storm is approved by the NDIS Quality and Safeguards Commission of Australia.

This brand reached out to people who face similar struggles and together with user testers, By Storm's innovative accessible beauty tools allow you to hold, twist and swipe, and glow with ease and joy. 

ByStorm’s design process is rooted in co-design and their tools are now available in new colours due to a collaboration with Booie, a make up brand conceived by Australian comedian, Celeste Barder. Known for aiming to make make more approachable and less intimidating for people who feel overlooked or excluded by the beauty industry.

Both brands want to shatter stereotypes and eliminate the notion that makeup isn’t for everyone. Why can't beauty tools be beautiful and functional? Make up should fit into your life and make up bag.  in redefining what beauty means and experience the joy of effortless application.