Optivus
Adaptive fashion to make independent dressing easier.
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Who they are
Cristel was inspired to create an adaptive urban streetwear brand for kids by her disabled son, Liam.
Liam has a rare metabolic disorder which interferes with his ability to metabolise protein and this lead to severe brain damage. Liam’s stiff limbs and spasms made dressing a painstaking chore and as a young boy Liam would indicate his fashion preferences with his eyes or hands and asserted his choices confidently.
Combining functional design with fashionable aesthetics, Optivus aims to empower individuals like Liam to dress with comfort and style, they also aim to lighten the load for caregivers with easy to use fasteners, adjustable elements, soft, sensory friendly fabric. Optivus’ brand voice says “dress for life, not limitations” and this perfectly sums up their ethos.
What they sell
Optivus have a range for adults and kids, including an unisex range of hoodies and tops.
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